In Torvive, Quick Service Restaurant (QSR) franchisees are being forced to concentrate on their present brands or deal with ongoing development expansions due to inflation, economic challenges, and supply chain concerns.
The recent worldwide health crisis, which has forced many businesses to close, has also eliminated oversaturated restaurant markets (particularly QSRs) and generated additional real estate space for possible expansion, therefore opportunities exist.
1. Cooler alternatives that are economical
Uncertainty was caused by inflation. Consumers are now looking for more economical, fresher food options due to financial restrictions. Smart customers have begun promoting their selection of various menu selections on social media to build individually cheaper QSR meal bargains.
However, if franchisees continued to serve affordable meals and make their menu options more obvious, these menu racks wouldn’t be required. Just when new prototypes should be putting value front and centre, many brands have abandoned their value promises.
2. Convenience and accessibility
Customers are pickier and want their orders to be completed relatively immediately due to the abundance of QSR options and apps for ordering and delivery. The focus of QSRs has always been on accessibility and convenience.
Give customers the option; they want to work with brands. The goal has historically been to make it simple to get to and from the restaurant, enter and leave quickly, and perform well in the drive-through. Today, however, new prototypes must go a step further by including specialised lanes for mobile ordering and third-party pickup for customers who place online orders and utilise applications like Uber Eats, Grubhub, and DoorDash.
3. Speed of service
With the advent of smartphones, internet ordering, and more brand options, consumers now want instant satisfaction. Franchisees must deliver prompt service because it is commonplace. The drive-through should prioritise improving performance.
Customers should be able to properly grasp their options on self-serve menu boards so they can place their orders more quickly. More simplified menus are needed in new markets so that consumers of new brands can learn about offerings.
4. Brand Transparency
Customers are searching for trustworthy and safe brands. They continually value a brand’s history and are committed to it, even in difficult economic times. Brands that consistently uphold high standards for quality, service, and experience can enhance consumer loyalty, perception, and trust. By speaking the customer’s language, a franchise can further ensure that its clients comprehend the brand, its offers, and what it stands for.
5. Scalability of the prototype
How to build a prototype on a valuable piece of land is the dilemma facing a franchisee when they discover it. The development department, the architects, and the brand teams must work together to determine what makes the most sense for this space before coming up with a solution.
The scalability of a prototype allows for easier and more innovative adaptation of the concept to the region and markets. What would allow for the quickest entrance and exit from self-service? How can you conduct business so that your customers are happy?